According to the company Socialbakers Germany is ranked second in terms of engagement on Facebook. I must admit that this is a bit surprising to me but also shows that companies need to use this engagement. And that they don’t just use it in someway but that they use it right.
It also shows that it isn’t merely about how many followers or likes I have but that the quality and the actual interaction is far more important. That is what makes social media marketing good social media marketing.